30 Colorado roofers · 20 weeks to MVP · 50 founding spots

The homeowner already signed with your competitor.

You sent a Word doc three days later. They sent a 12-page proposal in 30 minutes.

TradeFlo turns a phone call into a signed proposal in 60 seconds. Software for owners and operators running small to medium shops, 1 to 10 trucks. Launching late 2026.

Lock in $297 for life Or book a 15-minute call
Founders' deposit $297, fully refundable
Locked-in price $297/month for life
Spots available First 50 founding members
Launch target By end of 2026
The problem

The work is winning. The paperwork is losing.

You're on a roof at 7 a.m. when a homeowner calls about hail damage. Voicemail picks up. By the time you call back, three competitors have already left a card.

You drive to the property. You measure. You drive back. You sit at a kitchen table that night and type up a one-page quote in Microsoft Word.

By the time the homeowner gets it, the bigger shop down the road has already sent a 12-page branded proposal with photos, financing, warranty options, and a digital signature link.

You lost the job before you even saw it.

"My biggest problem isn't the work. It's that I'm losing $40K a month in deals because I can't get a proposal out fast enough."

How it works

From phone call to signed proposal, in under 60 seconds.

i

AI receptionist answers every call

Phone rings while you're on a roof? Our AI answers, qualifies the lead, captures the address, and books the appointment. 24/7. No more voicemail-to-lost-deal.

ii

Auto-measure from the address

The moment a lead is captured, we pull aerial measurements from EagleView. No second trip to the property. Material takeoff is done before you finish your coffee.

iii

AI proposal in 60 seconds

A complete branded proposal with photos, scope, materials, financing options, and e-signature. Built and sent before the homeowner has called the next contractor.

Honest about scope

What TradeFlo is not.

TradeFlo at launch is not a full CRM. It won't replace QuickBooks. It won't manage your crew schedules or your aging A/R reports.

What we do, we do better than anyone else: turn a phone call into a signed proposal, faster than your competition can drive to the property.

If you're running a 30-truck shop with a full back office, you're going to outgrow what we do at launch. Keep using AccuLynx for now. If you're running 1 to 10 trucks and losing deals because your proposals come too slow, you're who we built this for.

Why this, why now

Existing software was built for someone else.

The roofing software market is occupied, but every option is wrong for the operator running 1 to 10 trucks.

The big platforms charge $400 to $1,500 a month per crew and require eight weeks to implement. The generic field service tools were built for plumbers and HVAC, not roofers. The free tools quit at the proposal stage, exactly where you lose the deal.

None of them were built AI-first. They're 2015 software with AI bolted on. We're starting from a blank page in 2026, with one job to do well: turn the phone call into the signed proposal, faster than anyone else can.

Currently in market: AccuLynx JobNimbus ServiceTitan Roofr Jobber Housecall Pro
By invitation 50 founding spots open · Colorado contractors first
Founding member offer

Lifetime $297/month.

The first 50 contractors lock in $297/month for life when others are paying $397.

Close one extra $15,000 job in your first 90 days, and your founding spot has paid for itself 12 times over.

$297 $397 / month, locked in for life
$297 deposit · fully refundable
  • Direct line to the founder. Literally my cell phone.
  • Weekly product input. Your feedback shapes the roadmap.
  • Priority onboarding before public launch.
  • Logo on the launch page if you want it.
Lock in $297 for life Not ready? Book a 15-minute call instead →
Zero risk

If TradeFlo isn't shipping a working product by December 31, 2026, you get every dollar back. Period. No emails to chase. No clauses to read. We'll send the refund automatically.

Deposit applies to your first month of service when we launch. Cancel anytime, no contract.

What happens after you reserve

From deposit to working software, in five steps.

  1. 01

    Confirmation in 10 minutes

    Stripe receipt lands in your inbox. Personal email from me follows within 10 minutes with my direct cell number and what to expect next.

    Day 0
  2. 02

    Founding member call

    30-minute call with me to capture your specific workflow, pain points, and what you want built first. Your input directly shapes the roadmap.

    Within 7 days
  3. 03

    Monthly progress emails

    Screenshots, demo videos, and what shipped each month. Honest updates, including what's not working. Your founding member channel stays open.

    Monthly
  4. 04

    Beta access

    Working software in your hands before public launch. Free use during beta, your feedback shapes the final product, and you keep your founding price.

    ~Q3 2026
  5. 05

    Full launch or full refund

    Production-ready by December 31, 2026. If we don't ship by then, every dollar back, automatic, no questions asked.

    By Dec 31, 2026
Refunds processed by Stripe
Direct line: (720) 916-1357
Verified on LinkedIn
Common questions

Things contractors ask first.

Is this a real product yet?
We're in customer discovery. We've been talking to roofing contractors across Colorado to make sure we're solving the right problem before writing production code. The MVP ships in roughly 20 weeks. We expect to onboard our first cohort of paying customers by late 2026.
Why a deposit before there's a product?
Because anyone can say "yeah I'd buy that." Putting $297 down separates real interest from politeness. It also lets us build the product knowing exactly who we're building it for. Refundable in full if we don't ship.
Will this replace AccuLynx or JobNimbus? Will it expand to other trades?
For the lead-to-signed-proposal workflow, yes. That's where you lose jobs today. For full project management on a 30-truck shop, not yet. We're starting narrow and going deep.

The product roadmap moves to gutters and paint in year 2, then windows and solar. The same AI proposal engine works across all exterior trades. Roofing is where we start because the per-job ticket is highest and the proposal-quality gap hurts contractors the most.
What about insurance and storm restoration work?
Insurance supplement automation is in the v2 roadmap, roughly month 6 after launch. The first version handles both retail and insurance leads, but the supplement-side documentation tools come later.
What if my crew refuses to use new software?
Fair concern. Most field tools fail because they ask the crew to learn a new system. TradeFlo is built so the AI does the work that used to require training, while your reps and admins keep using familiar tools. The crew sees a finished proposal, not a new app to learn. If a founding member tells me adoption is harder than I'm describing, I rebuild that workflow before public launch.
Who's building this
Nathan Vogt, Founder of TradeFlo
Nathan Vogt Founder · Colorado

I’ve been the guy your sales rep and leadership report to.

The last few years I’ve been a senior sales and operations executive at two roofing brands. Before that, fifteen years scaling multi-location operations: $26M+ at Starbucks as a Leadership Partner, $21M+ in growth at Restore Hyper Wellness across 235+ franchise locations, built sales and operations enablement programs with EOS Fitness across multi-state operations, franchise sales leadership at F45, and multi-unit operations at 24 Hour Fitness. Colorado native. Built every chapter of that career here in this state.

The pattern that kept showing up, in roofing, in fitness, in every multi-location operation I’ve run, is the gap between the work and the paperwork. Your crews are excellent. Your proposals are slow, generic, and often the reason a deal goes to the bigger competitor. That’s not a craftsmanship problem. It’s a tooling problem.

I’m building TradeFlo because I’ve watched it cost good operators real money for too long, and the existing software is either too expensive or wasn’t built by anyone who’s actually run a sales floor. I’m starting with roofing because that’s the trade where I’ve spent the most time and where the per-job ticket makes the math work for the operator.

If you run a contractor shop and you have 15 minutes, I’ll buy the coffee. The product I’m building is the product you tell me to build.

Book a 15-minute call
Direct line (720) 916-1357
Lock in $297 for life →